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Is the “Karma” album next? Online conspiracies move Swift-ly

February 27, 20242 min read

If you think the public is done with Taylor Swift now her Australian “Eras Tour” is wrapped up, think again.

After Sunday night’s sold-out performance in Sydney, online conspiracy theories are already in full flight, with fans discussing Taylor’s “missing album”, says UnisSC sociology academic Dr Naomi Smith.

Is Karma next for Tay Tay? Have your say by emailing us at editor@yelo.live

“Swift’s albums are colour coded, and orange is the colour fans have chosen to associate with the missing album,” Dr Smith said.

“At the end of her Era’s tour show, Swift sings Karma, a song from her most recent album Midnights, and exits through an orange door.

“The clues are all there, the fans say, that Karma is the missing album, and maybe, just maybe, Swift is telling her watchful fans that they were right all along: Karma is coming next.”

Dr Smith co-wrote on the topic for The Conversation recently: The power and pleasure – and occasional backlash – of celebrity conspiracy theories, alongside Clare Southerton of La Trobe University.

“In the digital age, conspiracy theorising does not require media or record label boosting.

“Social media acts as a platform and amplifier of fan-led conspiracy theorising.

“When we think of conspiracy theories we tend to think of theories that have resulted in societal harms, such as QAnon or COVID-related conspiracies.

“However, conspiracy theories increasingly include many of the everyday practices of celebrity and fan culture.”

Is Karma next for Tay Tay? Have your say by emailing us at editor@yelo.live

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Tagged In:#Taylor Swift, #unisc,
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