The Yelo Mag Story

Yelo Mag debuted as a Sunshine Coast online music website in mid-2023, with a mission to crank up the local music scene.

Think: 90s music street press, with community-newspaper spirit and punk-rock flair.

Yelo or “yellow” pretty much sums up everything about our “sunny-side up” region. 

Vibrant, happy, juicy, hot.

With the music industry in repair-mode as we heal from the COVID-aftershocks, many creatives have experienced isolation and depression like never before.

But it’s not just creatives who need more “yelo”. It’s our neighbours and community dwellers, too.

We have made it Yelo’s mission to bring joy through music and connection.

Yelo believe happiness lies in the halls of our local live music venues, and in real-life connectivity with the people around us, our loved ones and friends.

It’s in the soothing, ever-present, primal beat which pumps through our souls on a visceral level, healing our tethered souls and broken hearts.

Because, in this digitally-toxic world we all need a bit more of that gentle, human touch.

Live music is the antidote to the world’s toxic chaos. It’s always there, you just have to lean in and find it.

And it’s our job to help with that!

Yelo brings locals and our wider network the Sunshine Coast’s latest music news, tour announcements, live music reviews, feature stories, social galleries, our Gig + Event Guide, and more.

We give the community what they want! To be up-to-date with the best live happenings in town.

So they can feel the buzz of the live music scene culture, and meet like-minded and supportive friends. And enjoy the healing powers of music! 

It’s all published at yelo.live by professional music journalists, and from there it’s shared across TikTok, Instagram, Facebook, Reddit. And other popular platforms. Our combined social network brings tens of thousands of views to our website each month.

This in turn supports everyone in the local music industry!

Since launching Yelo Mag, we’ve widened the Mooloolaba prawn net to take in some of our neighbour’s backyards: from Brisbane (Brizzayyyy!) to the Gold Coast (Goldieeeee Skib).

And sometimes we even thrw in some national and global music news, delivered by a cheeky Pumicestone Passage plover (chip included).

How we can help!

Through Yelo Mag + Media, we can accomodate a range of promotional services for all budgets. 

Our message will always remain the same: heal the people with music.

Check out our Sunshine Coast Gig & Event Guide at yelo.live. We to see you at one of our favourite venues soon!

Love, team Yelo 

#stayyelo 

“One good thing about music, when it hits you, you feel no pain” – Bob Marley