Privacy Policy for YELO (yelo.live)

Last updated: August 15, 2026

YELO (“we”, “us”, “our”) operates yelo.live. We are committed to protecting your privacy and handling personal information in an open and transparent way.

This Privacy Policy explains what information we collect, how we collect it, how we use it, who we may share it with, and how you can contact us about your personal information.

What information we collect

We may collect personal information that you choose to provide to us, including:

your name and email address if you contact us, subscribe to our newsletter, submit music or event information, make a purchase, or otherwise communicate with us

any personal information you include in messages, forms, emails, submissions or comments you send to us

if you purchase goods from YELO, information needed to process and fulfil your order, such as your name, email address, phone number where provided, billing and shipping address, products ordered, order history and transaction or payment identifiers

We may also collect certain information automatically when you use yelo.live, including:

your IP address

browser type and device information

operating system

pages viewed and links clicked

date and time of visits

referring website

cookie and analytics data

where commenting or other interactive features are available, technical information associated with those interactions may also be collected for moderation, security and spam prevention.

How we collect information

We collect information:

directly from you when you contact us, fill in a form, submit material, subscribe to updates, make a purchase, leave a comment, or otherwise interact with us

automatically through cookies, analytics tools, advertising technologies, and server logs when you use the site

from third-party services where relevant, such as embedded content, social media platforms, advertising partners, analytics providers, newsletter tools, payment providers and order fulfilment services

Why we collect and use information

We may use personal information to:

operate, maintain, and improve yelo.live

respond to messages, enquiries, submissions, complaints and requests

send newsletters or other updates you have chosen to receive

process purchases, payments, refunds, deliveries and customer enquiries

fulfil merchandise orders

understand how visitors use the site

display and manage advertising

moderate comments or other user interactions where those features are available

protect the security of the site and prevent misuse, fraud or spam

comply with legal, tax, accounting and regulatory obligations

Editorial and journalistic activities

YELO is an independent music and culture publication. In the course of our editorial and journalistic activities, we may collect, use and publish information about artists, venues, events, organisations and individuals.

This information may come from interviews, media releases, submissions, publicists, artists, venues, event organisers, sources, public records, social media or other publicly available material.

Information submitted to YELO for editorial consideration may be used, verified, edited and, where appropriate, published as part of our journalism or editorial content.

If you have a concern about personal information contained in published YELO material, you may contact us at editor@yelo.live. We will consider reasonable requests for correction, updating, anonymisation or removal having regard to the circumstances, applicable law, editorial considerations and the public interest.

Cookies, analytics, and advertising

yelo.live may use cookies and similar technologies to improve your experience, understand site traffic, remember preferences, and support advertising.

We use third-party services and platforms to help operate yelo.live. These may include WordPress and Elementor for website operation, Google Site Kit to connect Google services, and, where enabled, Google Analytics and Google AdSense for analytics and advertising.

These services may collect or process certain technical and usage information as part of providing their services.

We may also use tools such as Canva and ChatGPT to assist with content creation, drafting, editing, design and publishing workflows. Information processed through third-party tools is also subject to the relevant provider’s privacy practices.

Third-party vendors, including Google, may use cookies to serve ads based on a user’s prior visits to this website or other websites.

You can manage cookies through your browser settings. You can also learn more about how Google uses data and manage Google ad personalisation settings at:
https://policies.google.com/technologies/ads
https://adssettings.google.com/

If you disable cookies, some features of the site may not function properly.

Newsletter and communications

If you choose to subscribe to our newsletter, we may use your name and email address to send you YELO updates, editorial content, gig guides and announcements.

YELO uses Mailchimp to help manage and deliver email newsletters, which means subscriber information may be processed through Mailchimp’s systems.

Contacting YELO or submitting information to us does not automatically subscribe you to marketing emails.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at editor@yelo.live.

Online store, payments and order fulfilment

YELO uses WooCommerce to operate its online store.

When you place an order, we collect the information necessary to process the transaction, communicate with you about your order and arrange delivery.

Payments may be processed using WooPayments and its payment processing partners. YELO does not store your full payment card details through the WooPayments checkout process.

YELO uses Printful to produce and fulfil certain merchandise orders. Information necessary to fulfil and ship an order, such as your name, delivery address, contact details and order information, may be provided to Printful for that purpose.

WooCommerce services may also be used for functions such as order management and tax calculation.

Sharing of information

We may share personal information with trusted service providers who help us operate yelo.live, such as providers of:

website hosting and website technology

analytics

advertising

email and newsletter delivery, including Mailchimp

ecommerce and order management, including WooCommerce

payment processing, including WooPayments and its payment partners

merchandise production, fulfilment and delivery, including Printful

spam filtering and moderation

website security

technical support

We may also disclose information:

where required or authorised by law

to protect our rights, property, or safety, or the rights, property, or safety of others

as part of a business restructure, sale, or transfer of assets

We do not sell your personal information.

Overseas disclosure

Some of our service providers operate, store data or process information outside Australia. This may include providers involved in website services, analytics, advertising, newsletters, payments, technology and merchandise fulfilment.

Where you use or interact with those services, information may be processed in countries where the relevant provider or its service providers operate.

Third-party links and embedded content

yelo.live may contain links to third-party websites, services, social media platforms, videos, music players, and embedded content. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing personal information.

Data retention

We retain personal information only for as long as it is reasonably needed for the purpose for which it was collected, or where we need to retain it for legal, tax, accounting, security, dispute resolution or other legitimate purposes.

For our online store, completed and refunded order records may generally be retained for up to five years where needed for business, accounting and tax record-keeping purposes.

Information relating to pending, failed or cancelled orders may be retained for shorter periods where it is no longer required.

When personal information is no longer reasonably required and there is no legal reason for us to retain it, we may delete it or de-identify it.

Data security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Access, correction and removal requests

You may request access to the personal information we hold about you, and you may ask us to correct information that is inaccurate, out of date, incomplete, irrelevant, or misleading.

You may also ask us to delete or de-identify personal information where appropriate. We may need to retain some information where required by law or where it remains reasonably necessary for business, legal, accounting, security or dispute resolution purposes.

Requests relating to information appearing in YELO’s editorial or journalistic content will be considered having regard to the circumstances, applicable law, editorial considerations and the public interest.

To make a request, please contact us at editor@yelo.live.

Complaints

If you believe we have mishandled your personal information or breached applicable privacy laws, please contact us in writing at editor@yelo.live and provide details of your complaint.

We will review your complaint and respond within a reasonable time, usually within 30 days.

If you are not satisfied with our response, you may be able to make a complaint to the Office of the Australian Information Commissioner (OAIC).

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with a revised “Last updated” date.

Contact us

If you have any questions, requests, or complaints about this Privacy Policy or how we handle personal information, please contact:

YELO
Email: editor@yelo.live
Website: https://yelo.live