
Work with YELO
YELO helps artists, venues, festivals, promoters and music businesses reach an active music-going audience across Queensland.
From editorial features and gig guide visibility to social promotion, venue pages, festival support and selected advertising, YELO helps music stories stay visible for longer than one announcement post.
Based on the Sunshine Coast, YELO covers Brisbane, the Gold Coast and regional Queensland, with a weekly local music segment on ABC Radio Sunshine Coast.
Start here
Choose the pathway that best matches what you are trying to promote.
Send a confirmed show, festival or venue event for possible inclusion in YELO’s relevant gig guides.
Use editorial, social promotion and gig guide visibility to give one show, release or announcement a stronger push.
Venue and promoter memberships keep regular programs, rooms and events connected to YELO’s audience.
Ways to work with YELO
Choose a service based on whether you are promoting a story, show, release, venue program or wider campaign.
For gigs, tours, festival dates and event announcements needing editorial, social promotion and gig guide visibility.
For artists, bands, DJs and music projects promoting releases, clips, launches, touring dates and new music.
For artists, venues, festivals and organisations that need interviews, context and editorial coverage with a longer life.
For venues wanting a dedicated venue page, gig guide support, editorial promotion and regular visibility.
For promoters, bookers and event organisers with regular shows, touring dates or recurring event programs.
For banner placements, gig guide visibility, presenting partnerships and selected advertising opportunities.
Audience and reach
YELO reaches an active audience looking for gigs, venues, festivals, new music and local culture across the Sunshine Coast and wider Queensland scene.
18 to 35 core demographic
Musicians, creatives, students and regular gig-goers
Indie, surf, alternative and punk-leaning listeners
Community-led and culture-curious readers
Instagram: 2,500+ followers
yelo.live: 148,000 Google Search impressions across the latest three months
Strong engagement across gig guides, festivals and original stories
Regular interaction from venues, artists and promoters
YELO founder and editor Penny Brand creates credible regional stories, cultural guides and interview-led editorial projects for organisations that need genuine local knowledge, not generic content.
Projects can include custom guides, local storytelling series, festival and precinct publications, regional reports, artist and community profiles, and ongoing Sunshine Coast editorial coverage.
Support can include concept development, interviews, research, writing, editing and publication-ready delivery, depending on the scope.
Enquire about a project →Ready to talk?
Send through the show, release, venue, festival, campaign or project details and YELO can help identify the most useful pathway.
Email: editor@yelo.live
Instagram: yelo.live
Website: yelo.live
Useful links