Work with YELO
Editorial coverage for local music, venues and independent culture.
Photo: Lime Cordiale at Brisbane Riverstage for YELO by Maddie O’Brien
YELO helps Sunshine Coast locals decide what’s worth going to.
Weekend plans don’t start with posters or event pages. They start with one confident suggestion.
YELO is where that suggestion happens.
We document live music as it actually exists: on the floor, in the crowd, in small venue moments and regional tours that shape the scene over time. The goal isn’t hype – it’s clarity. When something appears on YELO, people understand why it matters.
Working with YELO means your shows, releases or venue activity become part of the shortlist locals rely on when deciding what to do.
Fake News @ Norton Music Factory
All-ages punk show at Norton Music Factory. View the gallery.
Fake News, shot from the floor by Matt Warren.
What Working Together Means
YELO sits between journalism and documentation. It isn’t advertising, and it isn’t sponsored praise.
Coverage exists to accurately capture what’s happening and give it a lasting place in the local record.
Artists, venues and promoters collaborate with YELO so their events are seen in context: not just announced, but understood.
That might look like:
• gig guide inclusion before the weekend
• coverage from the floor during the show
• feature storytelling around a release or tour
• ongoing visibility that keeps a venue in people’s rotation
The aim is simple: attention that turns into attendance.
Coverage Approach
Coverage is shaped to suit the moment, from all-ages punk shows to venue residencies, regional tours and community events.
YELO focuses on atmosphere, behaviour and cultural relevance rather than promotion.
If people are talking about it locally, we document it.
If they should be talking about it, we explain why.
Editorial decisions remain independent.
Working with YELO builds visibility, not guaranteed reviews.
Audience & Reach
YELO reaches an active local music-going audience across the Sunshine Coast and wider Queensland scene.
Audience
- 18-35 core demographic
- Sunshine Coast-based with regional spillover
- Musicians, creatives, students and regular gig-goers
- Indie, surf, alternative and punk-leaning listeners
- Community-led, culture-curious readers
Reach
- Instagram: 2,300+ followers
- yelo.live: 60,000+ monthly Google impressions
- Strong engagement on gig guides, festival coverage and features
- Regular interaction from venues, artists and promoters
The audience is hyper-local and behaviour-driven. People come to YELO when deciding what to do that week, not just what exists.
YELO Overview
A clear outline of how venues, artists and organisers work with YELO, including visibility options and rates.
👉 Download the YELO Overview (PDF)
Contact
DM us: yelo.live
Website: yelo.live
Email: editor@yelo.live
“Penny is one of the hardest working women on the Sunny Coast. It’s been such a joy to have her join the Sunshine Coast Music Industry Collective, advocating for the local music industry alongside me and the rest of the team. You’ll also hear her chatting with me on ABC Tuesday mornings about new local music.”
– Sarah Howells, Radio Broadcaster, ABC Sunshine Coast
Catch Sarah and Penny on ABC Sunshine Coast Tuesdays
ABC Radio Sunshine Coast’s Sarah Howells joins YELO’s editor-in-chief Penny Brand to bring the Sunshine Coast music scene to life – on air.
Together they share two new songs every week, and talk about all the best gigs coming up across the Sunshine Coast and Queensland.
It’s real culture, real community, real talk.
Every Tuesday, 10am, ABC Sunshine Coast.
Tune in at 90.3FM & 95.3FM or simply listen online at ABC Listen: https://www.abc.net.au/listen/live/sunshine.
