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BASED ON THE SUNSHINE COAST

Independent Queensland music and culture

YELO is an independent Queensland music and culture publication based on the Sunshine Coast, built around useful gig guides, local stories, playlists, photography and the people keeping live music moving.

The Sunshine Coast is home base, with dedicated gig guides and selected coverage across Brisbane, the Gold Coast and regional Queensland.

YELO founder Penny Brand interviewing The Terrys backstage at Bluff Fest.

YELO founder Penny Brand interviewing The Terrys backstage at Bluff Fest.

What YELO does

Find the music. Follow the scene.

YELO brings together practical guides, local storytelling, playlists and selected promotional support.

Find gigs

Live music guides

Current gig guides for the Sunshine Coast, Brisbane, Gold Coast and regional Queensland.

Read stories

Local editorial

Stories about artists, venues, festivals and the people shaping Queensland music culture.

Listen local

Queensland playlists

Pineapple Mixtapes, new releases and local songs from different corners of the state.

Explore the archive

YELO history

Live reviews, interviews, photography and scene history collected since 2023.

The story behind YELO

Part street press. Part community news. Very Sunshine Coast.

I started YELO in 2023 because I missed the way local culture used to feel.

I grew up with 90s street press: free music magazines you’d grab at the pub with a beer on a Sunday. They were full of artist features, gig photography and long monthly gig guides you’d circle with the Keno pencil. They made a place feel alive. They gave you identity, purpose and a sense of where you belonged.

I worked my way through the ranks of community newspapers, from cadet journalist to editor, while moonlighting as a street press reviewer. By day, I was learning how to find the local story and make it matter. At night, I was reviewing gigs and interviewing rising artists including Xavier Rudd, Butterfingers, Donovan Frankenreiter and Ben Lee.

I found street press far more thrilling than traditional news. Its feature stories gave writers room for big words, imagery, humour and whatever strange turn of phrase the story needed. I could be freer and more creative than I ever was in the newsroom.

YELO came out of both worlds: the personality of street press and the practical local instinct to work out what is happening, who is making something interesting and where the cool shit is hiding.

It began with a Sunshine Coast gig guide and grew into local stories, photography, playlists, radio and an archive of the people keeping live music moving.

Along the way, I served as secretary of the Sunshine Coast Music Industry Collective and began sharing local music and gig news each week on ABC Sunshine Coast.

YELO remains independently run from the Sunshine Coast, with contributions from photographers, writers, artists, venues and music people who have trusted me with their stories.

Mostly, it exists to help people look up from their phones, leave the house and remember that interesting things are happening nearby.

Find something that’s not your phone. Music, dancing, art, noise, pubs, festivals, community and play are survival infrastructure.
Work with YELO

Promote a show, release, venue or cultural project

YELO offers venue memberships, editorial amplification, gig guide visibility, music promotion and selected regional storytelling projects.

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