Awareness
Get your show into relevant gig guides, listings and local music coverage people check when deciding what is on.
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Promote your show
Good gig promotion is not one post. It is presence.
People rarely decide to go to a gig from one post. They see it once, notice it again, hear about it from a friend, then it becomes the plan.
YELO offers gig promotion for artists, venues, festivals and promoters who want their shows in front of people already looking for live music and events worth leaving the house for.
Based on the Sunshine Coast, YELO supports local shows, touring dates, venue programs and festivals across South East Queensland.
Start here
Is the gig confirmed and ready to share?
Submit confirmed events for possible inclusion in YELO’s gig guides. For stronger editorial, social and campaign support, email YELO about paid promotion.
G Flip at Brisbane Riverstage. Photo: Melissa Kendrick for YELO.
How YELO helps
Build awareness before the final push.
YELO can help your show appear in the places local music fans already use to discover gigs, artists, venues and weekend plans.
The goal is simple: make the event feel familiar before people are deciding what to do with their Friday or Saturday night.
How promotion builds
Awareness. Reminders. Momentum.
Strong gig promotion gives people more than one chance to notice a show and understand why it matters.
Reminders
Keep the show circulating as the date gets closer through social promotion, weekly coverage and repeat exposure.
Momentum
Use editorial stories, highlights and feature coverage to make the event feel like part of the local music conversation.
Choose your level
Simple show promotion.
Start with a free gig listing, add a story, or give an important show a stronger push across YELO. Pick the level that matches what you need.
Free gig listing — $0
Best for: getting a confirmed show onto YELO’s radar. Submit your event for possible inclusion in the relevant YELO Gig Guide. Free listings are editorially selected and subject to fit and available information.
Promo Story — $80
Best for: giving people something useful to read and share. Includes a YELO promotional web story using supplied information and approved images, with event and ticket links.
Event Push — $150
Best for: shows that need more than one touchpoint. Includes a promo story, one YELO social post, and inclusion with a direct ticket link in the relevant YELO Gig Guide.
Event Campaign — $250
Best for: key shows, launches and events you really need people to notice. Includes a promo story, one YELO social post, one follow-up social reminder, enhanced gig-guide visibility, and newsletter inclusion where suitable.
Need something bigger? Campaigns from $400
For multi-week campaigns, journalist-led features or interviews, launches, festivals, photography, multiple social posts and more involved promotional support. YELO can build a package around the campaign.
Editorial stays independent: paid promotion does not buy a YELO Pick, review, recommendation or favourable editorial coverage. Editorial selections remain at YELO’s discretion.
What YELO can help with
Build the right mix around the show.
YELO can support a single gig, touring date, venue program, festival announcement or wider campaign depending on what you are trying to move.
Gig guide visibility
Relevant placement across YELO’s Sunshine Coast, Brisbane, Gold Coast and regional Queensland gig guides.
Editorial coverage
Stories that explain the artist, venue, event or reason people should pay attention.
Show highlights
Short, direct promotion built around the strongest hook, announcement or reason to attend.
Push week promotion
Timely social and editorial reminders when the event is close enough for people to make plans.
Venue programs
Support for venues promoting multiple shows, recurring programs or a wider month of live music.
Campaign support
A connected mix of editorial, listings and social promotion for larger announcements, tours or festivals.
Touring the Sunshine Coast
Bringing an artist or tour through the region?
Use YELO’s touring musician guide to research Sunshine Coast venues, booking routes, regional geography and practical show planning.
Need a local support act? Browse the artist directory or contact YELO for selected musician suggestions and introductions.
What to send
Give YELO the useful stuff first.
To get started, send the basics. If the show is a good fit, YELO can help work out the most useful level of support.
Event name
The artist, show, tour or festival name.
Date and venue
Include the suburb, event time and age restrictions.
Genre or lineup
Tell us who is playing and what kind of audience the show suits.
Ticket link
Send the direct booking link and current ticket price.
Images and poster
Include high-resolution press images and event artwork.
Support needed
Tell us whether you need a listing, story, social push or wider campaign.
More ways to work with YELO
Need something beyond one show?
Explore ongoing memberships, artist support, editorial options, advertising and practical Sunshine Coast music resources.
Ready to promote your show?
MAKE IT
THE PLAN.
THE PLAN.
Send through the details.
Tell YELO about your show, venue, tour, festival or campaign and we can help work out the most useful fit.
