Photo: Alpha Wolf @ The Station by Marc Roberts for YELO

Editorial amplification turns live music, events and releases into editorial coverage that lives beyond the night itself — with context, care and longevity.

At YELO, editorial amplification means documenting culture as it happens, then extending its reach through considered storytelling, photography and distribution. It’s not advertising and it’s not hype. It’s about giving moments context, longevity and a place in the archive.

This work sits between journalism and documentation. It captures shows, artists and scenes in a way that stays true to the rooms, the people and the communities they come from.

What this looks like in practice:

• Gig and event coverage
• Photo-led editorials
• Artist and scene features
• Event and release amplification
• Visual documentation for artists, venues and promoters

Coverage is shaped to suit the moment — from all-ages punk shows to local venue nights, regional tours and community events. The focus is on clarity, atmosphere and accuracy rather than promotion.

Editorial amplification is for:

• Artists and bands
• Venues and promoters
• Festivals and community events
• Cultural organisations seeking long-term visibility

How editorial amplification works

Editorial amplification is not advertising or pay-to-play. Coverage is selected based on cultural relevance, quality and fit with YELO’s editorial focus.

We work with artists, venues, festivals and local organisations to document moments that matter. The shows, tours, releases and scenes, and present them with care, context and longevity.

All coverage is published on yelo.live and may also be shared through gig guides, social channels and curated features where relevant.

It is curated and offered on a limited basis to maintain editorial integrity.

Enquiries and availability: editor@yelo.live