They see it once → they notice it again → their friends talk about it → then it becomes the plan.
Good promotion isn’t a single announcement it’s presence.
That’s where YELO comes in.
Awareness
Your show appears in gig guides and listings people check when deciding what’s on — view gig guide →
Reminders
Social posts and weekly coverage keep it circulating as the date gets closer — see recent coverage →
Momentum
Editorial, highlights and features help it feel like part of the weekend — example feature →
Based on the Sunshine Coast, YELO works with local artists and touring acts passing through South-East Queensland.
We reinforce your promotion where audiences actually discover what they’re going to that weekend.
What to send
• Event name
• Date & venue
• Genre / lineup
• Ticket link
• What you want help with (awareness, push week-of, or full coverage)
We’ll suggest the best approach for it.