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Support Local Music: The YELO See More Music Challenge

March 15, 20263 min read

Photos: The Wolston Butchers by Dameeka Middleton.

The YELO See More Music Challenge is about helping more people discover local artists, one band at a time.

With so much music discovery driven by algorithms, major releases and big touring names, local artists can be easy to miss. Across the Sunshine Coast and beyond, venue closures and festival losses have made it clear that strong music scenes do not sustain themselves by accident. They grow when people keep listening, showing up and supporting the artists around them.

The idea is simple: see more music, starting locally.

A note from Penny Brand

YELO founder Penny Brand
YELO founder Penny Brand

I live and breathe local music, and like a lot of people, I’ve been thinking about what that really means lately.

Here on the Sunshine Coast, we’re in a real period of loss.

We’ve lost Bluesfest.
We’ve lost Solbar.
We’ve lost The Station.
And soon we’ll lose Terella.

For a long time, many of us probably assumed these places and events would always be there. But when you start putting it all together, you realise how much they shaped our identity and the way we experienced music as a community.

At the same time, the pressures around live music keep building. Fuel prices are rising. Cost-of-living pressures remain. Touring is harder. Running venues is tough. Going out is expensive. And no one really knows what happens next with flights and travel.

Recently I saw Linkin Park in Brisbane. Tickets were $280 each, it poured rain, and I got home at 1.30am. I’ve had far better nights locally seeing local bands.

International shows are exploding, while festivals and mid-to-large band rooms are drying up.

This is history repeating itself. You want the big shows back? Start here.


tile graphic with words "YELO playlists: discover local music"

The challenge

Pick one local artist you don’t know yet.

Listen to them properly.

Follow them.

If they are playing live, go to their show.

That’s it.

See our YELO Playlists to discover new local music.


Why local music matters

It’s absolutely possible to love a local band just as much as an international one.

The perks are often better: front row views, affordable tickets, small rooms, talking with the band after the show and real connection with the people making the music.

Local scenes don’t grow by accident. They grow when people keep listening, keep showing up and keep passing artists on to the next person.

Why discovery matters

Every music scene depends on discovery.

Artists need listeners.
Venues need crowds.
Communities need reasons to keep gathering.

The more people who actively discover and support local artists, the stronger the scene becomes.

Find more venues in the YELO Sunshine Coast Live Music Venue Guide.

See more live music in the Sunshine Coast Gig Guide.

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