Like seagulls at the beach on a hot sunny day, thousands of music lovers will flock to Kings Beach for the Caloundra Music Festival. The local’s favourite offers an unforgettable long-weekend of sun, surf and sounds, from September 29-October 1.
Caloundra Music Festival continues to deliver a strong economic boost to Sunshine Coast businesses, with retailers, hospitality venues and tourism operators benefiting from the annual influx of visitors.
Set over three days, the beachside festival draws thousands to Kings Beach and surrounding areas, driving increased trade across shops, cafes, restaurants and local services.
Buddina-based business The Branding Office is among those preparing for the demand, already taking orders for festival merchandise expected to sell out.
Local business owners say the event goes beyond music, creating opportunities for collaboration and showcasing the region’s producers, retail and tourism offerings.
Local brewers and distillers take centre stage
This year there will be seven local craft brewers and distillers including; Beachtree Distilling Co, Brouhaha Brewery, Diablo Co, Moffat Beach Brewing Co, Paradise Rum, Terella Brewing and Your Mates Brewing Co.
Sunshine Coast Council Division 2 Councillor Terry Landsberg has previously pointed to strong visitation from outside the region, reflecting the festival’s appeal as both a music and tourism drawcard.
Photo: Caloundra Music Festival, via Tone Deaf.
“Caloundra was named Queensland’s Tourism Town earlier this year and recently recognised among Australia’s top tourism destinations,” Cr Landsberg said.
“The sun just keeps on shining for Caloundra’s reputation. Kings Beach businesses and the Caloundra CBD are ready for the influx, hoping to finish the period on a high note.”
He said visitors often arrive early to make the most of the region’s broader offerings.
“Punters can experience plenty of things to do before the festival kicks off each day, whether it’s jet ski hire, breakfast at Coffee Cat on Kings, a float at City Cave or a visit to local restaurants and cafes,” he said.
From morning coffees to late afternoon sets, the flow-on effect is felt well beyond the festival gates.
The festival works closely with local suppliers, vendors, staff and volunteers, helping cement its place as one of the Sunshine Coast’s flagship live music events.
As crowds return each year Caloundra Music Festival continues to support local business, tourism and the region’s cultural identity.
Want to find a gig? Read the Sunshine Coast gig guide.
