YELO is looking for one Queensland business to become the presenting partner of our Sunshine Coast, Brisbane and Gold Coast gig guides.
Founded on the Sunshine Coast, YELO is an independent music and culture publication helping people discover gigs, venues, festivals and artists across South-East Queensland.
Our regional gig guides are among the most practical and frequently updated parts of the website. They give audiences one clear place to find live music while helping venues, promoters and artists reach people outside their existing social-media circles.
In May, yelo.live recorded 46,400 Google Search impressions and 508 clicks, with 185 pages appearing in search.
We are now seeking a business that sees value in local culture, independent publishing and helping people find something worth leaving the house for.
The partnership
The presenting partnership would include:
- brand placement across YELO’s Sunshine Coast Gig Guide, Brisbane Gig Guide and Gold Coast Gig Guide
- placement across relevant YELO website pages
- inclusion in the YELO Pages newsletter
- selected social-media acknowledgement
- monthly audience and performance reporting
- category exclusivity
The partnership would initially run as a three-month trial.
We are particularly interested in hearing from Queensland businesses connected to tourism, transport, education, hospitality, lifestyle, community, property, events or the arts.
Supporting Queensland live music
Queensland’s live-music scene is spread across hundreds of venues, promoters, artists and event pages.
YELO brings that information together in one independent regional platform, making it easier for audiences to discover what is happening and easier for local shows to be seen.
That work also relies on real people. Writers, editors and photographers contribute time, skill and creative labour to documenting the scene, often with very limited resources behind them.
One of YELO’s priorities is to build a more sustainable model where contributors can be paid for commissioned work and independent local coverage is treated as something worth investing in.
A presenting partner would help YELO continue its regional gig guides, strengthen its editorial coverage and create a modest paid contributor budget for photographers and other creatives documenting Queensland live music.
Supporting the infrastructure around live music matters too. A healthy scene needs artists and venues, but it also needs independent platforms that tell people what is happening, preserve the stories and help audiences find their way into the room.
Local music cannot thrive indefinitely on the unpaid labour of the people documenting and promoting it.
Work with YELO
Interested in partnering with YELO, promoting an event or reaching live-music audiences across Queensland?
What do you think?
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